WHAT IS SEO?
Modern search engines now display video, image, and news results, along with any relevant websites or blogs. Your media can now be searched. This means MORE VISIBILITY!
OPTIMIZING YOUR WEBSITE
To get to the front of the line, we must first understand how Search Engines work. Learning the history and the methods of search engines is critical when learning about optimization.
On & Off-Page SEO
Video is now being crawled by search engines, shared using social media, and watched by millions every day. Video has the power to grasp a person’s attention and deliver a clear, beautiful message.
With so much information available, what are the most important points to understand?
Understanding Search Engines.
The first thing anyone interested in Search Engine Optimization (SEO) should seek to understand is what search engines are actually about. Where did they come from? How do they work? The history of search engines and how they have evolved is so important when determining what techniques will work and why. Modern search engines have evolved past the days of ranking sites by how many keywords they contain. Today’s more advanced search engines take hundreds if not thousands of values into account when ranking a web page. The web environment in its nature changes very quickly and will continue to do so. With this constant movement, it is important to understand past techniques, why values have been adjusted for the present, and what the potential is for the future.
How-to optimize your website for Search Engines.
Search Engine Optimization is at its simplest the act of emphasizing and distributing your message. The process begins with a thorough keyword analysis which will tell you which keywords are being searched and how competitive the first page may be. The next step is optimizing your text, code, links, etc. with your key-phrases and then linking your pages to each other citing more information. This coding and internal link-building is referred to as “On-Page SEO.” When your site has been properly coded and optimized the next step is to gain links to your content. This service is known as “Off-Page SEO,” and can be done many different ways and often a specific technique will define an entire SEO company.
On-Page and Off-Page SEO.
When involving yourself in an SEO project, the terms on-page and off-page (or on/off site) SEO are quite ubiquitous. Both types of SEO are important, and each come with their own techniques and responsibilities. On-page search engine optimization consists of internal linking strategies and content optimization. Every applicable code, link, and image will be optimized according to your keywords, thus creating a density of inter-loping key phrases. Off-page SEO on the other hand, is all about external links. This is really the process of earning backlinks while submitting your content to blogs and distribution systems. Off-page Search Engine Optimization will usually be the primary focus of your budget, while on-page SEO is conducted in the first months, and tweaked slightly from there.
SEO Copywriting.
SEO Copywriting, or writing copy for the purposes of being optimized for search, is the cornerstone of search engine optimization. No matter how well key phrases can be strung together, if the content itself is not desirable to read, you will not make sales. Copywriting for SEO is basically content written with a proper density of keywords and links. This content is optimized for the website, and articles are optimized for distribution. A combination of well ranking home page content and properly optimized articles is a powerful strategy to become not only ranked, but relevant in your online community.