BLENDED SEARCH
Modern search engines now display video, image, and news results, along with any relevant websites or blogs. Your media can now be searched. This means MORE VISIBILITY!
THE SCIENCE OF SEARCH
To get to the front of the line, we must first understand how Search Engines work. Learning the history and the methods of search engines is critical when learning about optimization.
The POWER of VIDEO
Video is now being crawled by search engines, shared using social media, and watched by millions every day. Video has the power to grasp a person’s attention and deliver a clear, beautiful message.
What is Universal Search and how does this affect you?
The Deal With Blended Search.
Google’s Universal Search or as it is generically known, blended search, has transformed internet marketing. Today’s search engine results will include videos, images, news, books, social media pages, local results and others. This means that there are not as many web page based results as there once was on the first page. Because of this, those first page spots have become exceedingly competitive and the need for aggressive search engine optimization has become even more of a priority. But what about those other spots that are now being taken by videos and articles? All multimedia can now be affected by search engine optimization techniques. Video search engine optimization (VSEO) is the practice of optimizing videos to appear in these first page spots. Universal search engine optimization (USEO) is the next step in the evolutionary process.
The beginning of blended search was in 2007 when Google introduced their Universal Search platform. Blended search is an amalgam of their numerous, and already existent vertical search engine platforms. Vertical search engines provide more specialized results, often based on media types such as image and video search, but also by topics, such as medical, legal, travel etc. Vertical search has been around since the first search engine, but it wasn’t until 2007 that you could search all of the vertical engines at once. Most search engines have since adapted their version of blended search in an attempt to stay competitive with Google.
How Universal Search Affects You.
What this means for you and your business is more visibility with your content, and less need for Pay-Per-Click (PPC) and traditional pay to play search engine marketing. The budget that was previously used for paid advertisements is now better served to organically, or naturally, grow your search engine ranking than ever before. Traditionally, search engine optimization was performed with massive link-building programs, a practice in which Google has begun to denounce, especially the practice of buying links. In the last few years, SEO strategies have evolved to keep up with the trend in multimedia search. Your budget can now be spent on creating permanent content that promotes your business; instructional videos, articles, pictures of products and events, social media communities, etc. Having a company that specializes in search engine optimization and digital media production can be a huge cost saver.
This is a priceless change for those businesses that have already put a lot of time and money into online marketing. All of the videos, articles, pictures, and press releases that you have spend countless hours on with proper optimization, will not only help your website rank better, but your content now has the opportunity to rank on its own and provide additional first page results. Universal search engine optimization is a ranking multiplier, and when properly utilized can lead to multiple first page rankings.
Integrating Universal Search Engine Optimization.
Why do you create marketing materials? To have people look at them of course, as well as to convince customers that they want to purchase your product or service. What kind of marketing materials do you use? Most likely you use instructional videos, email blasts, articles, and social networks, etc. Good news. Search engines LOVE that stuff! Upload it, have it optimized, and you will soon see your marketing materials in front of millions on people. How many calls can your sales guy make in a week? Every video you create is like having a new sales team working 24/7 with no additional overhead. Universal Search is the perfect union between content creation and distribution. Seek to be relevant and informative in all of your content, and you will be rewarded in visibility and traffic.
If you have not previously acted on your thoughts about doing business online, now is the time. Every day numerous competitors go online with their products and services. Being there first is critical!
Give us a call today and let us walk you through all of the steps that a successful online marketing program will take.