Permanent, effective, and with a perfect sales pitch every time.
The Video Effect.
Few can deny the powerful effect that video has on people. The ability of video to grab a person’s attention is undervalued by today’s average business. Each user watches over 14 hours of online video every month according to recent ComScore statistics. Many people also don’t realize that just because someone has clicked on your video, does NOT mean that they will care at all.
Videos have a special “interrupt” value that attracts significantly more clicks than traditional text based advertising. This special interrupt value exists solely because of the content being a video, but entitles the creator to nothing more. The immediate interrupt value is important in getting your message to consumers through the search engines, but users are very picky when it comes to what they want to watch. Your content needs to feed their desires, and with informative content being the most popular genre across any demographic, it’s a simple equation when deciding what kind of video to make.
When search engine users query your keywords you need to be visible and with the information readily available. Creative big-budget advertising is far less effective on the internet. Create and Repeat is a tactic used for mass marketing on television and radio. This works when viewers don’t have any choice but to watch your content, however the web environment is a different animal. When users are searching for information concerning products or services, they have thousands of sources that they could potentially go to. This saturation of information make your videos seem that much less visible and relevant. But that is what Video Search Engine Optimization (VSEO) is all about.
The Value of Video.
The power that video holds both online and within search engines is just now being fully realized. Even though anyone has the ability to buy a camera and begin shooting, hiring professional videographers is always a good idea. Professional video services will entail concise scripting, artistic lighting, custom graphics, and a superior final product overall. Consider the potential return a well produced video can bring in, while a poorly produced video is a sure way to give people a bad taste concerning your brand or business. The cost of a professional production is frequently far outweighed by the positive response and brand awareness that a well put-together video can develop.
The value of video production is further highlighted by the fact that you will own that video forever. A professionally produced and optimized video can continue producing leads for years after production. Pay-per-Click, yellow-page, or print advertising can cost loads of money but only have a limited return. Video, like a well designed website, will last many marketing cycles. A bonus to utilizing video in your advertising strategies is the large video library your business will eventually build.
Ease of Distribution.
Once you have completed your video masterpiece, the power of VSEO is ready to be unleashed. Before the advent of Universal Search, video advertising alternatives were fairly limited. Television advertising is restrictively expensive, and advertising on the web usually didn’t include video. But today, things have changed. More than ever, people are using search engines to answer everyday questions. Whenever anyone needs anything, they can Google it. In fact, “to Google”, is now a defined word in the dictionary. Now that search engines are providing video as a result to search queries, this is your business’s opportunity to present your product or service in front of 500 million users. The ability to get in front of an already engaged and active audience is something marketers have striven to do since the beginning of advertising.
The ability to present your business through a high-quality video, directly to an already engaged and actively seeking user, makes VSEO truly the secret potion of marketing. Add to that the fact that, as with most optimization services, you will be building an online “equity.” In today’s world, video holds a lot of power, and can be used to significantly increase your sales and visibility.
The ultimate key to gaining linking is community building and information dissemination. Provide engaging content for your users and link into online communities. Using those simple guidelines, you can begin putting your budget into quality content and earn free links as opposed to buying them.