What kind of information should you be looking for?

Understanding the Basic Facts.

An important and yet often undiscussed issue when working with any marketing company, is the type of information you will be provided. Will you be receiving charts and statistics concerning your ranking? Believe it or not, there are many companies that get by while providing little to no information to their clients. This “hands off approach” is neither necessary or effective.

VISAO Solutions seeks to be transparent and efficient in every part of its business. After having a brief phone or in-person conversation with you, we will set up a meeting in which you’ll receive your first bit of statistical information. This is the web analysis. This custom report will present you with relevant keywords associated with your business and their potential traffic and return on investment (ROI). Also included in this analysis, will be pertinent information about your existing website if any. This information will clue you in to your current ranking and competitor information, as well as any bugs or fixes that need to be made. This report will be the information that tells us and you if a search engine optimization program is right for you, and to what scale it should be maintained.

The Project.

The next information you will receive is the proposal. This will outline different program details as well as price and payment options. Included in the proposal is an objective page which outlines the major goals of the program, as well as brief information on the benefits and responsibilities of your particular project.

After all the legal and payment details are out of the way, the real fun begins. You will receive a personalized user guide to VISAO Solutions. This guide will be your resource for most questions about the program, as well as contact info and links to additional resources. This guide will provide you with a quick reference sheet to help get in touch with your Program Director as well as to learn the status on any part of your project.

Each month you will receive a detailed report accompanying your invoice outlining your program’s current and cumulative progress. Included in this report is your keyword ranking, and analysis. The SEO portion is often the most misunderstood as it is easy to read one monthly report and pass judgement on the entire program. Search engine optimization and all of the processes that go along with it are very subtle and hours of work usually translate into very little if any, instant progress. Each change must wait until the search engines crawl and index the website again. Part of the SEO engineer’s job is to ensure that this process of being crawled happens as frequently as possible.

Milestone Analytics.

The analysis of your program will contain information gathered from many different sources. At VISAO Solutions we use industry leading software as well as our own proprietary techniques to sort the data into an applicable and visually appealing report. Within this report, you can view various data pertaining to your website, such as: changes in your current ranking, number of other sites linking to you, keyword adjustments, changes in your social media and blog, number of friends and followers, etc. This data will include a cumulative results chart showing the progress from month to month.

Along with all of our included information, we customize every monthly report for each of our clients. This ensures all pertinent information, as well as any information specifically requested by our clients will be included. We at VISAO Solutions believe that we’re only as good as the content we create and the information that we can present. Only with high-quality and concise information can you make the most educated decision when it comes to your business. We will answer all of your questions and even take you through our process. Our number one goal is to provide you with as much information as you can handle when making the decision to use an online marketing company, and we aim to be that company.